SEO – Search Engine Optimisation
For bewildered site owners. Here is some modest information and advice about Search Engine Optimisation, which is fancy-talk for getting your site higher (more visible) in Google search results. Or trying to.
The ISpyHorses website was created in 2015 as a platform for trading in horses, ponies, vehicles and services. It had an excellent bespoke PHP developer framework (not open source, but the best implementation of MVC that I have met), developed by another agency. I helped with the last few percent to get it to…
Ben Dyer at Semore Seismics was understandably bothered that his site was invisible on Google for a handful of key phrases. It was a good site, technically "correct" (ie it had nearly perfect HTML validation ie W3C compliant) neatly implemented by Brandlab in PHP, a few months earlier. It also had been…